Solutions for Startups

We start with the one flow that makes up the core of the product — from first opening to the moment the user experiences the value. That flow has to be complete and clean. Settings, edge cases and everything that might only possibly be needed waits.

In a short product discovery we record assumptions, target group and core flow. The result is a clickable prototype and an estimate in hours per feature. That makes it possible to decide what to cut before building.

For most apps with accounts, content, payments and notifications, FlutterFlow with Supabase is the fastest basis: one codebase for iOS, Android and web, a real database behind it.

Custom code makes sense from the start when the product itself is a technical novelty — real-time audio, elaborate graphics, custom on-device algorithms. We often combine both: standard parts in the builder, the special part as custom code.

In early rounds technology counts less than evidence that people use the product. So we build measurement in from the start: sign-up, activation, return, payment. Those numbers belong in the pitch deck.

For technical due diligence, clean arrangements help: the code lives in your repository, the accounts with Apple, Google and the cloud services run in your company's name, and the rights to the code pass to you in full.

The first weeks with real users change almost every plan. After that we continue in short cycles: look at the data, remove the biggest hurdle, measure again.

As the product grows we replace the parts that hit limits — with custom Flutter code or a custom backend, for example. Users notice nothing, and you only pay for the rebuild once it is worth it. More on the process is on the MVP development page.